Devils Backbone is nestled in the Blue Ridge Mountains, just a few miles from the Appalachian Trail, so we can get our fill of fresh air any time. But folks always tell us how they wish they had the time to trek the AT from Georgia to Maine. So, why couldn’t we sponsor one lucky hiker and help them check “conquer the AT” off their bucket list?

Well, that’s what we’re doing! This spring we’re accepting applications for our 2021 Chief Hiking Officer. That’s right: we’re going to pay someone to hike the Appalachian Trail in 2021. We’ll outfit our CHO with gear, fly ‘em to the trail head, and host some events along the way (off the trail of course, when our CHO is taking a well-deserved zero day!). Plus, there’s a $20k stipend.

Qualifications? You’ve gotta love hiking and beer. We mean really love it. We’re talking 2,200 miles, camping under the stars, pack-in-pack-out for 5-7 months love it. If this sounds like your dream job, read up on exactly what we’re looking for in our CHO below.


  • Ready for the Challenge?

    Hiking the AT is no joke. It’s 2,200 miles huffing your pack all over the Wild East. You’re sleeping under the stars and there’s no food delivery service (trust us, we’ve checked). Our CHO has to prove to us that they are prepared for this once in a lifetime adventure.

  • Experienced Hiker & Wilderness Adventurer

    Since this is one of the toughest survival experiences of all time, we wouldn’t feel right sending just anyone out there to give it the ol’ college try. Make sure your entry summarizes your hiking and adventure experience.

  • Creative Content Expert

    The only real ask of our CHO other than hiking the AT is to send us some content that we can share with our followers to cheer you on as you go! Know how to work a camera? Great. Know how to work a camera and get a bunch of likes? Even better.

  • Passionate About Craft Beer

    Goes without saying…but we’re a brewery, so our CHO should be passionate about enjoying a delicious beer post-hike. And of course, you might even get to assist in some product research. Yep, that’s exactly what you think it means.

Applications are now closed. Thank you to all who applied, we’re loving watching these incredible submission videos!

If you’re selected as a potential CHO, we will contact you soon. Cheers to all our wonderful applicants!

Require Additional Assistance?

If you need an accommodation or assistance in using the CHO application website, please contact us at 540-817-6080 or Devils Backbone is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you are a qualified individual with a disability, or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access the Chief Hiking Officer website as a result of your disability. We will make a determination on your request for reasonable accommodation on a case-by-case basis.

2020 DB CHIEF HIKER OFFICER. No Purchase Necessary.  Open to DC, DE, GA, IN, KY, MD, NC, NJ, NY, OH, PA, SC, TN, VA and WV residents 21+.  Entry begins on 5/1/20 and ends on 7/31/20.  See Official Rules at for entry, prize and details.  Message and data rates may apply.  Void where prohibited. ENJOY RESPONSIBLY © 2020 Devils Backbone Brewing Company, Lexington, VA.