Devils Backbone is nestled in the Blue Ridge Mountains, just a few miles from the Appalachian Trail, so we can get our fill of fresh air any time. But folks always tell us how they wish they had the time to trek the AT from Georgia to Maine. So, why couldn’t we sponsor one lucky hiker and help them check “conquer the AT” off their bucket list?
Well, that’s what we’re doing! This spring we’re accepting applications for our 2021 Chief Hiking Officer. That’s right: we’re going to pay someone to hike the Appalachian Trail in 2021. We’ll outfit our CHO with gear, fly ‘em to the trail head, and host some events along the way (off the trail of course, when our CHO is taking a well-deserved zero day!). Plus, there’s a $20k stipend.
Qualifications? You’ve gotta love hiking and beer. We mean really love it. We’re talking 2,200 miles, camping under the stars, pack-in-pack-out for 5-7 months love it. If this sounds like your dream job, read up on exactly what we’re looking for in our CHO below.
Ready for the Challenge?
Hiking the AT is no joke. It’s 2,200 miles huffing your pack all over the Wild East. You’re sleeping under the stars and there’s no food delivery service (trust us, we’ve checked). Our CHO has to prove to us that they are prepared for this once in a lifetime adventure.
Experienced Hiker & Wilderness Adventurer
Since this is one of the toughest survival experiences of all time, we wouldn’t feel right sending just anyone out there to give it the ol’ college try. Make sure your entry summarizes your hiking and adventure experience.
Creative Content Expert
The only real ask of our CHO other than hiking the AT is to send us some content that we can share with our followers to cheer you on as you go! Know how to work a camera? Great. Know how to work a camera and get a bunch of likes? Even better.
Passionate About Craft Beer
Goes without saying…but we’re a brewery, so our CHO should be passionate about enjoying a delicious beer post-hike. And of course, you might even get to assist in some product research. Yep, that’s exactly what you think it means.
Submit Your 1-Minute Video Entry by July 31
For a Chance to Become our Chief Hiking Officer…
Require Additional Assistance?
READY TO GET OUTSIDE, BUT NOT 2,200 MILES?
We hear you.
Maybe 5+ months and 2,200 miles is not the outdoor experience you’re looking for. And that’s alright! We want to help you celebrate your outdoor adventure goals big and small. So in addition to sponsoring a 2021 AT thru hiker, we’re also going to give away lots of outdoor gear for our weekend trail hikers! Tell us about your 2020 outdoor goals using #SlowbyNature and #Sweepstakes for a chance to win some adventure gear. And of course, beer swag too.
See official rules at https://www.dbbrewingcompany.com/hiking-gear-giveaway/
2020 DB CHIEF HIKER OFFICER. No Purchase Necessary. Open to DC, DE, GA, IN, KY, MD, NC, NJ, NY, OH, PA, SC, TN, VA and WV residents 21+. Entry begins on 5/1/20 and ends on 7/31/20. See Official Rules at https://dbbrewingcompany.com/CHO/rules for entry, prize and details. Message and data rates may apply. Void where prohibited. ENJOY RESPONSIBLY © 2020 Devils Backbone Brewing Company, Lexington, VA.