Senior Brand Manager– Outpost in Lexington & Basecamp in Nelson County

The Senior Brand Manager is responsible for developing and leading integrated marketing strategies that drive long-term business growth, strengthen brand equity, and attract and retain consumers across the Craft East brands. This role provides strategic leadership across multiple marketing functions and manages a team of Marketing Managers, each responsible for executing channel-specific marketing plans. Leveraging consumer, industry and commercial insights, the Senior Brand Manager oversees integrated marketing planning, program tracking, and cross-functional collaboration to ensure marketing initiatives align with business objectives and deliver measurable results. Working closely with various stakeholders, this position will help build brands and bring programs to life from ideation to final execution in the market.  The ideal candidate is a strategic, analytical, and people-focused leader who is comfortable with complexity and excels at developing high-performing teams.